Rethinking Three Misconceptions About Emerging-Market Equities (2024)

Emerging-market equities have a bad rap. But a lost decade may have set up promising conditions for a recovery.

After a difficult year in 2023, we’re seeing signs that a recovery may be brewing for emerging-market (EM) equities. For investors to regain confidence, it’s important to revisit some common assumptions about EM stocks with a critical eye.

It’s easy to understand why investors are struggling to warm to EM. The MSCI Emerging Markets Index rose 9.9% in US-dollar terms in 2023, trailing far behind the S&P 500, which rallied by 26.3%. Last year’s returns capped a decade of weak performance that cemented negative investor sentiment toward EM equities. But we think some of the biggest concerns are rooted in misconceptions.

Misconception #1: US Stocks Always Beat EM Stocks

Some investors may be surprised to discover that US and EM stocks have delivered similar annualized returns since the inception of the MSCI EM 23 years ago (Display). Since 2001, the S&P 500 and the MSCI EM posted annualized returns of about 7.8% and 7.6% respectively—stronger performance than developed markets outside the US.

Of course, EM equity markets have delivered disappointing returns over the last 10 years. But rewind further to the first decade of the 21st century, and EM stocks outperformed the S&P 500 by a wide margin. Over the longer run since 2001, EM stocks have outpaced the MSCI World.

Last year’s headline market performance obscured some encouraging underlying trends. US equity returns were driven primarily by the so-called Magnificent Seven, a small group of mega-cap stocks that were seen as the big winners from the artificial intelligence (AI) revolution. Yet beyond the Magnificent Seven, the broader equity market didn’t perform nearly as well. And EM stocks were weighed down by sharp declines in China. But excluding China, EM stocks returned 20.1% in 2023 (Display), with equity markets in some countries such as Poland, Greece and Mexico posting stellar performance.

These trends could change. We believe that US market concentration has been historically extreme and could eventually broaden. Sentiment toward China may improve over time as policy support kicks in to the economy. But last year’s challenging conditions in global markets are a reminder that US and EM equity return patterns are more complex than meets the eye.

Misconception #2: There’s No Earnings Growth in EM

EM earnings growth has indeed been weak over the past decade. Companies have faced many hurdles, including a stronger US dollar, which eroded USD earnings-per-share (EPS) growth for EM companies, and intensifying geopolitical concerns, from the US-China trade wars to Russia’s invasion of Ukraine.

Yet we believe thatseveral trends could create a much more favorable environment for EM companies in the decade ahead. Innovation, reshoring efforts by global manufacturers and the global push for climate resilience are growth drivers that will benefit select EM countries and companies, in our view. In fact, EM EPS growth is projected to be relatively strong over the next two years (Display).

Earnings revisions also offer hope. In the fourth quarter of 2023, consensus EPS growth estimates for the next 12 months were revised up by 5% for the MSCI EM, compared with 1.3% for the S&P 500. In our view, this provides tangible evidence of a turn in fundamentals that may signal an inflection point for EM versus US equity returns.

The distribution of EPS growth rates in EM points to unrecognized opportunity, in our view (Display, above). Our research shows that companies growing earnings by at least 10% a year or more represent more than half the index in EM. And a higher proportion of the EM index weight is in companies with more than 30% EPS growth, when compared with the US market. What’s more, by the end of 2023, the MSCI EM traded at a price/forward earnings valuation of 11.7 times, a 39% discount to the MSCI World.

To be sure, the EM index has more exposure to sectors that are vulnerable to macroeconomic swings. However, the EM benchmark includes 1,441 stocks, offering a diverse opportunity set. In fact, in the MSCI All-Country World Index, EM stocks account for only 10.4% of the benchmark weight but 49% of the 2,921 names. In other words, there’s a big pool of EM companies for active managers to create portfolios that strike a healthy balance between strong earnings growth potential and features that help reduce cyclical volatility.

Misconception #3: EM Is All About the Chinese Economy

China was a big part of the EM growth story from 2001 to 2010, and its weakening macroeconomic growth has grabbed headlines in recent years. However, 75% of the MSCI EM’s weight is outside of China. And a higher share of innovation comes from other regions in East Asia, where many hardware suppliers manufacture key components to enable AI. We call this “backdoor AI,” asit allows investors to participate in AI growth at much lower valuations than that of US-listed leaders.

Meanwhile, reshoring outside of China should benefit EM countries such as Mexico, India and countries in Southeast Asia. And the rise of India, with its plentiful labor pool, offers a long runway for growth.

Commodities including hydrocarbons may, perversely, become more precious as environmental constraints limit supply. This will benefit commodity-rich countries such as Brazil, Saudi Arabia and the UAE. Saudi Arabia’s Vision 2030 plan to diversify its economy will also create opportunities for equity investors, in our view.

Within China, a new paradigm is emerging.China is in transition to an economy with healthier sources of more sustainable growth. Despite recent underperformance, we believe that investors can find select companies in technology, medical, consumer and industrial sectors that offer solid growth potential, yet are not yet household names to international investors—and offer attractive valuations.

Investor apprehension toward EM equities is understandable. Yet a fresh look at the historical record as well as future drivers of growth reveal an EM equity landscape offering diverse sources of opportunity that are hidden in plain sight.

Rethinking Three Misconceptions About Emerging-Market Equities (2024)

FAQs

Rethinking Three Misconceptions About Emerging-Market Equities? ›

The cons of investing in emerging markets

The volatility of emerging markets can make returns unpredictable: Investors may struggle with unpredictable returns. For example, Alliance Bernstein flagged returns of 15.9% between 2001 and 2010 via the MSCI EM index, yet only 0.9% annualised returns since 2011.

What are the challenges of emerging markets? ›

  • Foreign Exchange Rate Risk.
  • Non-Normal Distributions.
  • Lax Insider Trading Restrictions.
  • Lack of Liquidity.
  • Difficulty Raising Capital.
  • Poor Corporate Governance.
  • Increased Chances of Bankruptcy.
  • Political Risk.

What are the cons of emerging markets? ›

The cons of investing in emerging markets

The volatility of emerging markets can make returns unpredictable: Investors may struggle with unpredictable returns. For example, Alliance Bernstein flagged returns of 15.9% between 2001 and 2010 via the MSCI EM index, yet only 0.9% annualised returns since 2011.

What are the risks of emerging market equities? ›

Risks include political instability, fragmented economic cycles and currency volatility. In this paper, we explore the efficacy of active manager, single and multi-factor investment strategies across emerging markets to help determine which approach investors should consider when investing in emerging markets equities.

What are the dangers to Gillette of targeting emerging markets? ›

Answer 2: The dangers to Gillette on targeting emerging markets include the coming up of the financial crisis that could affect the sales of the company and could lead to negative sales figures.

What are the three threats to growth in emerging markets? ›

Economic risk.

These markets may often suffer from insufficient labor and raw materials, high inflation or deflation, unregulated markets and unsound monetary policies. All of these factors can present challenges to investors.

Why are emerging markets struggling? ›

Even though the world economy at large has proven resilient, they point out that portfolio flows to emerging markets have experienced the most pronounced decline in more than a decade - driven mainly by outflows from Russia and China - and they have now been trending down for ten years.

Is it ethical to invest in emerging markets? ›

Although labour is cheap in emerging economies and consumer markets are growing, environmental and other ethical practices leave much to be desired. When things go wrong this can result in potentially serious reputational, commercial, legal and financial impacts on businesses.

What are the factors affecting emerging markets? ›

Risks of Emerging Markets

This risk can include political instability, domestic infrastructure problems, currency volatility, and illiquid equity, as many large companies may still be state-run or private.

Should I still invest in emerging markets? ›

Investing in emerging markets might sound advanced or out-of-reach for novice investors, but there's a strong argument for diversifying outside of the U.S. Even simple portfolios, such as those that contain only two or three funds, often include some exposure to international stocks.

How risky are emerging-market bonds? ›

However, emerging-market (EM) local-currency bonds typically are more volatile and carry higher risks than developed market bonds. Navigating the market can be challenging, and many investors may prefer to use funds or other professional management strategies when investing.

Why is it challenging to estimate demand in emerging markets? ›

Complex supply chains: Intricate webs of suppliers, manufacturers, distributors, and customers make forecasting difficult. Globalization and geopolitical factors: Trade policies, currency fluctuations, and international relations can create uncertainties in demand forecasting.

Are emerging-market ETFs risky? ›

Emerging-markets ETFs also have to contend with unique risks that are largely absent in developed markets. Geopolitical risks like the war between Russia and Ukraine or sanctioned Chinese companies are two examples that have surfaced in recent years.

What are the challenges of investing in emerging markets? ›

Political and social instability: Factors like political turmoil, social unrest, weak infrastructure, can negatively impact investments in emerging markets. Liquidity Issues: Thin trading volumes for some assets can make entering or exiting positions difficult.

What is the best way to invest in emerging markets? ›

Investing in individual emerging markets stocks is difficult for the average investor, so mutual funds and ETFs are often the most effective way to do it. Look for funds with high assets under management.

Why invest in emerging markets equities? ›

Emerging market equities offer exposure to fast-growing economies and key drivers of global growth. Many companies in developing markets are relatively inexpensive compared to their developed market peers.

What are the challenges in emerging industries? ›

Scaling Challenges: Rapid growth demands significant resources and skilled staff. Without these, scaling the business can be difficult. Intellectual Property Issues: Emerging industries rely on innovative technologies and patents, which can lead to intellectual property disputes and challenges.

What are the challenges for entrepreneurs in emerging markets? ›

However, venturing into emerging markets is not without its hurdles. Entrepreneurs often face issues such as political instability, regulatory complexities, and fluctuating currencies. Additionally, the lack of established supply chains and logistics can pose operational challenges.

What are some of the challenges when implementing a global strategy in emerging markets? ›

Domestic Infrastructure Problems: The infrastructure in emerging markets is often not at the same level as developed countries which can often mean that businesses have to adapt their strategies to be successful.

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