Repricing: What it Means, How it Works, FAQs (2024)

What Is Repricing?

Repricing involves the exchange of worthless employee stock options for new options that have intrinsic value. This is a common practice for companies to keep or incentivize executives and other highly valued employees when the value of the company's shares falls below the exercise price or break-even point for the options issued in the original incentive program.

Key Takeaways

  • Repricing occurs when a company retires employee stock options that have become quite out-of-the-money with new options that have a lower strike price.
  • This is done when a company's share price falls well below the exercise price of the original employee stock options issue.
  • By repricing, the company effectively replaces now-worthless options with those that have value to keep top managers or key employees.
  • Repricing may have tax implications for both the issuing firm and recipients.

Understanding Repricing

While repricing is not new, it became a common event after the Internet bubble burst in 2000 and again following the financial crisis of 2008-09 as many stock prices experienced a deep bear market. As company share prices dropped sharply, employee stock options found themselves underwater, meaning that their strike price was higher than the current market prices.

Many start-up companies offer employee shares of stock as a hiring incentive.

For instance, a company may have issued employee stock options that could be exercised at $30 after a vesting period, when the shares traded at $35. This option effectively granted holders the right to buy shares at $30 regardless of the market price in the future. However, nobody will agree to buy the stock at $30 if it falls to $25 a share in the open market.

Therefore, companies essentially took back the worthless stock options to retain and incentivize executives and highly valued employees and issued new ones. The newer options would likely be struck near or just below the current share price. This, in effect, is equivalent to a standard option being at the money (ATM). This is an important issue as many valued employees agreed to substantial pay cuts from previous jobs when joining new companies. This is true, especially for start-ups. The hope is that the employee will make up the difference many times over as the company's stock price increases.

Implementing Repricing

Some companies changed their incentive programs to grant restricted stock instead of stock options. Others issued options that converted immediately into shares to eliminate uncertainty in the future. Which route the company takes depends on its unique tax and reporting issues. Repricing will increase the option expenses a firm must deduct from net income.

Also, the new stock options granted must use the current fair market value of the underlying stock as their "strike." For privately held companies, the board of directors must determine a new value on the company's common stock, which directly impacts all existing shareholders.

Under the Financial Accounting Standards Board (FASB) rules, when the company cancels an existing stock option and grants a new option "six months and a day" later, it is technically not a reprice. Therefore, it avoids variable accounting treatment. For that period between cancellation and new granting, the employee only has a promise that they will get the new options.

Another approach is called a “restricted stock swap,” the company cancels the underwater or worthless stock options and replaces them with actual restricted stock. Finally, the company may issue additional stock options, leaving the original options in place. This is called a “make-up grant.”

Can You Reprice Stock Options?

Yes, stock options can be repriced. There are many ways to reprice stock options, including lowering the exercise price to the current market price for outstanding options. Another method would be to entirely cancel the outstanding options and replace them with at-the-money options.

Why Do Companies Reprice Stock Options?

Stock options are considered incentives to attract high-quality talent to a firm, as well as to retain high-quality talent, and in many cases, motivate employees. When the value of stock options becomes worthless due to adverse changes in the economy, companies will reprice the stock options to bring value back to them.

Can You Exercise Underwater Stock Options?

Yes, technically you can exercise underwater stock options but it is not recommended to do so, because you will pay more for the shares than the current market price. For example, if your exercise price is $15 and the current market price of the stock is $12, you would pay more for the shares than they are worth if you exercised them. Furthermore, exercising underwater options does not allow for any tax-loss benefits.

The Bottom Line

Repricing is a company's action to retire stock options that have become quite out-of-the-money with new options with a lower strike price. The company effectively replaces worthless options with those with value to retain top managers or key employees. Repricing may have tax implications for both the issuing firm and recipients.

Repricing: What it Means, How it Works, FAQs (2024)

FAQs

What is repricing strategy? ›

Repricing is a strategy that allows brands to react to changes in the market quickly. Whether it's the product's price, demand, supply, or changing trends that lead to market variations, dynamic pricing is something that comes in handy and enables retailers to adapt their prices in every situation.

In what scenarios do we do repricing? ›

If the competitor has a promotion on their products (either a discount or gift). Then you have a chance to respond to the promotional activities of your specific competitor through repricing.

How does Amazon Repricer work? ›

A repricer is a software tool that automatically ensures you're always offering the best price on a marketplace. It works by monitoring the prices of competitors and dynamically updating prices for each specified product, so you always have the best price needed to win the Buy Box.

How does repricing work? ›

Repricing is a company's action to retire stock options that have become quite out-of-the-money with new options with a lower strike price. The company effectively replaces worthless options with those with value to retain top managers or key employees.

What are the benefits of repricing? ›

There's where repricing comes in handy. With a proper repricing tool, you can track prices, employ strategies, set pricing rules, and react immediately when your competitors' offers or assortment change.

What is the risk of repricing? ›

Repricing risk reflects the possibility that assets and liabilities will reprice at different times or amounts and negatively affect an institution's earnings, capital, or general financial condition. For example, management may use non-maturity deposits to fund long-term, fixed- rate securities.

What is the repricing effect? ›

The repricing model focuses on the potential changes in the net interest income variable. In effect, if interest rates change, interest income and interest expense will change as the various assets and liabilities are repriced, that is, receive new interest rates.

How does claim repricing work? ›

Essentially, this means that they settle the bill. In the process, various terms on the bill are repriced. There's a lot that can be changed in this process of health insurance claims repricing, including case rates, per diems, and percentage of discounts. Once repricing has concluded, you have the final price.

What is the meaning of the word repricer? ›

transitive verb. 1. : to change the price of (something, such as a retail product) In the continuing wave of movies on video that are being repriced by major studios, Nelson, HBO and MGM/UA each announced this summer that a batch of old titles would be rereleased at $15 apiece. Video Review.

What is automated pricing? ›

What Is Pricing Automation? Pricing automation is simply using software to automatically handle the pricing process. As we pointed out above, computers can find pricing data, analyze it, and develop price guidelines much quicker than even the best price strategist.

What is the difference between Amazon repricer and automated pricing? ›

It's worth noting that Amazon offers different pricing tools for sellers, including “Automate Pricing,” which adjusts prices automatically based on competitive offers, and “Repricing,” which allows sellers to set their own pricing rules and adjust them manually.

What is the repricing model? ›

The repricing model focuses on the potential changes in the net interest income variable. In effect, if interest rates change, interest income and interest expense will change as the various assets and liabilities are repriced, that is, receive new interest rates.

What is an example of repricing stock options? ›

For example, if a company's stock has a current fair value of $1 per share, an option with an existing exercise price of $1.50 per share might be repriced to have an exercise price of $1.00 share.

What is the difference between repricing and refinancing? ›

Repricing refers to switching to a new home loan package within the same bank while refinancing refers to closing your current home loan account and setting up a new home loan account with another bank.

What is repricing in banking? ›

In the banking sector, repricing opportunities are periods when interest-rate sensitive assets and liabilities are up for adjustment. Banks earn income from interest, so their income fluctuates with changes in interest rates.

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