Emerging markets: what are they, and should you invest? | Unbiased (2024)

If you’re considering diversifying your portfolio outside of the UK, you may be wondering how to do it.

Emerging markets, which are countries progressing towards becoming ‘developed’ countries, can offer diversification, but there’s much to consider.

We look at what emerging markets are, why you should consider investing and the pros and cons.

Summary

  • Emerging markets are countries that are in the process of growing from developing to developed.
  • The returns from investing in emerging markets can be high, but it can be risky due to volatility.
  • Unbiased can help you find a financial adviser to support your investment strategy and long-term goals.

What are emerging markets?

The term ‘emerging market’ was first used by Antoine van Agtmael in 1981.

Emerging markets are economies that are progressing toward a developed country, which is typically defined by developing financial markets, a regulatory body and a stock exchange.

An emerging market has the potential for strong economic growth. It is more established than a frontier market, which is usually deemed too small or risky but less than a developed one.

They can be attractive to investors due to their rapid growth prospects, but they can be volatile and, therefore, risky.

An ideal emerging market benefits from consistent growth but does not struggle with political or social unrest. This can be tricky to predict.

Why should you consider investing in emerging markets?

As mentioned, emerging markets can benefit from rapid growth and potentially high returns, which can beat their developed counterparts.

Emerging markets also tend to benefit from high population growth and technology developments while having decent valuations, so you’re not paying too much for your investment.

According to investment manager Baillie Gifford, many emerging market countries experience positive macroeconomics and have strong companies with low valuations and fast growth.

Finally, emerging markets offer diversification as you won’t solely be exposed to one country or region, so you reduce the overall risk of your portfolio.

What are the best emerging markets to invest in?

Brazil, Russia, India, China and South Africa, also known as BRICS, are popular, as their collective gross domestic product (GDP) recently surpassed the G7’s, the world’s seven largest ‘advanced’ economies.

The G7, also known as the Group of Seven, consists of Canada, France, Germany, Italy, Japan, the UK and the US.

According to IG, the following are the top emerging markets in terms of GDP:

  • China: $15.5 trillion
  • India: $3.2 trillion
  • Brazil: $2.3 trillion
  • Russia: $1.8 trillion
  • Mexico: $1.3 trillion
  • Indonesia: $1.2 trillion
  • Turkey: $961 billion

However, the MSCI World Index, covering mid and large-cap companies across 23 developed countries, has delivered five times the return of the MSCI Emerging Market Index since June 2010.

The latter index includes mid and large-cap companies across 24 emerging market countries.

Bailee Gifford flags that despite this period of underperformance, emerging markets have outperformed developed ones since 1987.

With emerging markets, it’s a good idea to consider a fund or exchange-traded fund (ETF) to gain broad exposure rather than picking one or two developing economies.

It’s always wise to talk to a regulated financial adviser before investing to develop an investment strategy and ensure a diversified portfolio.

How to invest in emerging markets

If you’re interested in investing in emerging markets, investment platforms can be an easy way to invest.

ETFs

You can invest via an ETF, which can track companies from many different countries, although many favour China as it has the highest GDP out of the emerging market countries.

Alternatively, you could look into an ETF that covers a specific country or a sector, although if you go down this route, you should consider multiple ETFs so you have some diversification.

Some ETFs may be less risky than others by tracking stable and more resilient companies in emerging market countries.

Emerging market index funds

You could also consider emerging market index funds, which are similar to ETFs but are priced at the end of each trading day.

In contrast, ETFs can be bought and sold like common stock several times.

Stock market

Finally, you could invest directly in companies listed in stock markets in emerging markets or those in the UK that operate in these markets.

However, this last option can be tricky. You’ll need to do your research, and you could end up with an undiversified portfolio. If your single investment drops in value, other investments won’t offset these losses.

A financial adviser can be useful in making sure your investment strategy works for you, although it does cost to get advice.

With any of the above options, you should ensure that any fees are reasonable and don’t eat away at your long-term returns.

What are the pros and cons of investing in emerging markets?

There are many advantages and disadvantages you must consider before investing in emerging markets.

The pros of investing in emerging markets

  • Potential for high returns: The average returns for emerging markets can vary. Global asset management firm Alliance Bernstein says the MSCI EM index delivered annualised returns of 15.9% between 2001 and 2010.
  • Emerging markets exposure helps to diversify your portfolio: If your investment strategy is limited to certain countries or sectors, emerging markets can be a good way to achieve diversification.
  • You don’t necessarily need to invest in emerging market countries to benefit: If you’re concerned about the risks of emerging markets, you could invest in UK or US companies that have global operations, including in developing countries.

The cons of investing in emerging markets

  • The volatility of emerging markets can make returns unpredictable: Investors may struggle with unpredictable returns. For example, Alliance Bernstein flagged returns of 15.9% between 2001 and 2010 via the MSCI EM index, yet only 0.9% annualised returns since 2011.
  • You risk investing in an emerging market too late: With emerging markets, you want to invest before the country surges in growth to benefit from the best rate of return and to reduce costs. Also, due to the volatility of emerging markets, it’s best to have a long-term view.
  • Any setbacks with emerging markets can be costly: It’s hard to predict what will happen with any investment, but emerging markets can be particularly tricky. A country can experience setbacks that slow its progress towards a developed country from various factors, such as political and social unrest and natural disasters.

Are emerging markets a good investment?

Emerging markets can be a good investment if you’re happy with a higher level of risk and accept that there will be volatility, especially considering the performance of the MSCI EM index.

While there have historically been strong returns over some time periods, there have also been disappointing returns at other points.

As emerging markets can be a risky investment, it’s highly recommended that you get financial advice to make sure it is right for you and that you can fully understand the risks and rewards.

What’s the outlook for emerging markets?

While sentiment towards emerging markets has been struggling, there are some reasons to be optimistic.

For example, Lazard Asset Management believes emerging markets are more attractive as they are among the ‘most mispriced asset classes globally.’

The asset management firm says earnings growth is expected to be higher this year compared to developed countries due to emerging Asia and information technology companies.

However, the risks are possible slow growth in emerging markets and inflation rising again.

J.P. Morgan believes the outlook for emerging markets will be influenced by US growth and falling inflation, while growth in developing countries is forecast to decline slightly.

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Emerging markets: what are they, and should you invest? | Unbiased (2024)

FAQs

Emerging markets: what are they, and should you invest? | Unbiased? ›

Emerging markets are countries that are in the process of growing from developing to developed. The returns from investing in emerging markets can be high, but it can be risky due to volatility. Unbiased can help you find a financial adviser to support your investment strategy and long-term goals.

Should you invest in emerging markets? ›

When basic caution is exercised, the rewards of investing in an emerging market can outweigh the risks. Despite their volatility, the most growth and the highest-returning stocks are going to be found in the fastest-growing economies.

What are emerging markets and why are they important? ›

What are Emerging Markets? “Emerging markets” is a term that refers to an economy that experiences considerable economic growth and possesses some, but not all, characteristics of a developed economy. Emerging markets are countries that are transitioning from the “developing” phase to the “developed” phase.

Which emerging market to invest? ›

Cambodia Tops the List
CountryGDP GrowthGrowth in FDI Capex (CAGR '21-'23)
🇦🇿 Azerbaijan2.5%413%
🇲🇦 Morocco3.6%204%
🇷🇸 Serbia3.0%219%
🇮🇳 India6.3%127%
6 more rows
Apr 2, 2024

How much should I invest in emerging markets? ›

In short, a review of the three standard approaches to EM allocation suggest global equity investors should allocate somewhere in the range of 13% to 39% to EM. Source: FactSet, MSCI, MSIM calculations.

Why invest in emerging market funds? ›

These funds are mutual funds or ETFs that invest in emerging market debt or equity to build diversified fund offerings for investors. Emerging market funds offer a range of options across the risk spectrum, and are generally attractive investments for growth investors.

Should I invest in emerging markets in 2024? ›

Vanguard's active fixed income team believes emerging markets (EM) bonds could outperform much of the rest of the fixed income market in 2024 because of the likelihood of declining global interest rates, the current yield premium over U.S. investment-grade bonds, and a longer duration profile than U.S. high yield.

Why do emerging markets matter? ›

The biggest advantage of emerging market investments is the potential for high growth. Diversification. International investments can be a good diversifier for your investment portfolio because economic downturns in one country or region, including the U.S., can be offset by growth in another.

What are emerging markets examples? ›

The 10 Big Emerging Markets (BEM) economies are (alphabetically ordered): Argentina, Brazil, China, India, Indonesia, Mexico, Poland, South Africa, South Korea and Turkey.

How do you succeed in emerging markets? ›

"Emerging Markets" - 8 Key factors you need to succeed
  1. Understanding the ground reality by yourself. ...
  2. Choosing the right business model & market entry strategy. ...
  3. Identify and build relationships along the value chain. ...
  4. Establish a solid local presence as a key ingredient in your market entry strategy.
Feb 13, 2020

Will emerging markets do well? ›

The positive outlook for Emerging Market (EM) investments took a hit in 2023. Initially, investors were excited about the prospect of a stronger Chinese economy, a weaker US dollar, and lower expected interest rates. Unfortunately, these expectations didn't quite pan out, leading to lower returns.

What are the top four emerging markets? ›

Top Emerging Countries

BRIC countries or Brazil, Russia, India and China. These countries are currently considered the top four emerging markets.

How risky are emerging market stocks? ›

Lack of Liquidity

Emerging markets are generally less liquid than those found in developed economies. This market imperfection results in higher broker fees and an increased level of price uncertainty.

Will emerging markets recover? ›

After a difficult year in 2023, we're seeing signs that a recovery may be brewing for emerging-market (EM) equities. For investors to regain confidence, it's important to revisit some common assumptions about EM stocks with a critical eye.

Do emerging markets do well in recession? ›

Emerging Markets Can Outperform Even If a US Recession

Some 49% of the survey respondents said that even if a US recession causes a decline in emerging assets, their underlying growth and attractive valuations will still help them to outperform mature peers.

What are the problems with investing in emerging markets? ›

Because emerging markets are viewed as being riskier, they have to issue bonds that pay higher interest rates. The increased debt burden further increases borrowing costs and strengthens the potential for bankruptcy. Still, this asset class has left much of its unstable past behind.

Are emerging markets (ETF) a good investment? ›

Investing in emerging markets ETFs offers unique opportunities and benefits, such as growth potential and diversification; however, these funds present unique risks, such as higher volatility, currency risk, and political and regulatory risks, for investors to understand.

Do emerging markets outperform long term? ›

Of course, EM equity markets have delivered disappointing returns over the last 10 years. But rewind further to the first decade of the 21st century, and EM stocks outperformed the S&P 500 by a wide margin. Over the longer run since 2001, EM stocks have outpaced the MSCI World.

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